Material writing is a term used to describe the process of designing, creating, and revising online content, often for digital marketing objectives. It includes writing blog posts and articles, scripts for videos and podcasts, and content for specific platforms, such as tweetstorms on Twitter or adding text to Reddit. Each piece of content, whether a social media post or a blog article, is a piece of content.
Since people first learned to read and write and present, content writing has served as communication. It was the primary method of communicating information to a viewing public before the internet.